The Sixers announced Wednesday that they have scraped the "Show Ya Luv" campaign for their new "Together We Build" slogan. The slogan is going to incorporate a lot of historic Philadelphia in its billboards and other advertising.
Since it is blatantly obvious that the Sixers are rebuilding and starting from scratch this season, this slogan makes perfect sense - almost too much sense which is why I thought it might be a joke. I like the new image the team is putting out to the public plus I'm a big fan of incorporating the historic images (i.e. Independence Hall, the Liberty Bell, etc.) considering the team name is the 76ers.
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