Now he has left BR and is moving on to new projects. Currently, he is setting up an all-women's website called Bustle.com from a renovated house in Brooklyn. How I found this story was through Gawker.com, whose article titled, "The Relentless and Well-Deserved Mockery of Bryan Goldberg," in which it is laid out that it is just too easy to make fun of him. The article cites The New Yorker, which released a story on Goldberg and Bustle.com this week and how, once again, easy it is to mock.
Steve's one article is only one of millions throughout BR's archives- all making money for people other than the author. It seems like good website when you first look at it, but once you get a peek at the tagline, "Bleacher Report: Entertaining sports news, photos, and slideshows." So, BR is claiming to offer three things, news, pictures, and more pictures...okay so two things. Gawker's description of BR is something I will use for a long time, "an enormously popular sports site written by and for idiots." It can be entertaining, but most pieces lack insight and credibility. From talking with other friends about BR and seeing how it is bashed online from various sports writers through twitter, or the one of my favorites, Awful Announcing, it's not respected.
Now to The New Yorker article, Lizzie Widdicombe, a staff writer, spent time with Bryan Goldberg to see how his next project is going. The site is called Bustle.com. Goldberg wants to now create the female equivalent to ESPN.com. But what he really means is to create the female version of BR. He has hired a full staff of women writers and editors, most fresh out of college getting paid anywhere from $50-100 a day to build this start up.
Here's why Goldberg is going to be mocked when Bustle, if Bustle ever becomes a thing. He knows nothing about women, and Widdicombe makes that known. During a conversation between about 15 of Goldberg's all female staff, Widdicombe finds out that Goldberg doesn't know what Lifetime is. So let me get this straight Bry, you're going to start a large scale women's interest website and you haven't heard of Lifetime? Talk about facing an uphill battle, bro. Widdicombe also remarks that Goldberg has the audacity to claim that he is the first to come up with this idea to have an all-women generated and trafficked website. By the way, I think that already exists and it's called Pintrest. Goldberg's goal is to soon publish hundreds, even thousands of articles a day to generate the traffic he is searching for. Widdicombe cited a statement by Elizabeth Spiers...
In a blog post titled “How Not to Launch a Site for Women,” Elizabeth Spiers, the founding editor of Gawker and a former editor of the New YorkObserver, wrote that the traffic numbers he was talking about—tens of million of readers—were achieved only by portals, such as Yahoo.com, and aggregators. “The only way that will ever work is if you . . . deluge the Internet with a tsunami of mediocre content that is so voluminous that it cannot be ignored, at least by search engines,” she wrote. “Which, to be fair, is sort of what you did with Bleacher Report.”
Bryan Goldberg is not a sports journalist, he is not a women's interest journalist, he is not a blogger, he is not an editor, Bryan Goldberg is a business man who has no genuine interest in sports writing or women's interest. His business plan is the same, throw thousands of mediocre drivel out to the masses, get the quota on views you need to turn a profit, and repeat. Oh and also have a large group of unpaid and underpaid women to write your pieces for you. There's no doubt in my mind that Goldberg will make money off of this, but his reputation will be mocked for a very long time.
Now you are saying to yourself, but Tristan, you're a nobody, how are you any different than any bum who writes for BR? Damn, you got me. For one, my article does not get lost among thousands of articles of pure crap and hidden behind "top 10" slideshows which are just garbage. Yes, WhizWit has a small audience, but it is not supposed to be a national site. We talk about national interest stories, but only those we see interesting for the Philadelphia audience. Focusing more on quality than quantity, which is the opposite of BR. BR will have a bad rap for a very long time, perhaps forever, until the next big thing comes along. Word to the wise: If you read BR, or have the BR app, just stop what you are doing and delete it now. It's not going to do you any good. Nobody gets pure, passionate writing from a slideshow.
Follow Tristan on twitter: @tshope122
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