But honestly why? The current jersey sets for Cincinnati, Kansas, Notre Dame, Baylor, Louisville, and UCLA are just fine. As a matter of fact, I happen to think that UCLA and Kansas have some of the nicest and most timeless jerseys in all of college basketball. Kansas’ number font and the block ‘UCLA’ are highly recognizable features. These schools are just two of the Adidas flagship schools and two of the most storied franchises in NCAA D-1 history. Dr. John Naismith must be rolling in his grave seeing these hideous “2013 tourney jerseys” that you have created.
Scrolling through twitter, it has been made clear that most people hate them. Yes, hate. Now I like to take notice of the jersey sets that my favorite teams will be donning at the beginning of every season. As a matter of fact, I am also a card carrying member of UniWatch (I'm the coolest). So I do pay attention and this viral sensation you have created comes as no surprise. In 2012, you also did the same thing, but with much less press and hype. The “tourney” jerseys of 2012 were mainly highlighter colors. I understand the desire to amplify a color and make it neon (i.e. Seattle Seahawks and their neon green accents, which under Nike, look very sharp). But the highlighters of 2012 turned Louisville’s cardinal red to hot pink and same thing for Cincinnati. Baylor was highlighter yellow and green, like the shade of a tennis ball. It's made clear that while you were designing these jerseys, the generic highlighter 4 pack of yellow, pink, green, and blue were on your desk.
I am also curious why you chose zubaz style shorts: a style that was popular when I was in grade school. Actually, come to think of it, my neighbor still wears them. It almost looks as if the player grabbed the wrong pair of shorts. No two-tone, or solid-zubaz, jersey has ever really stuck in basketball. They just look bad. If these were 1993 tourney jerseys I'm sure people would be praising you. I'm glad you changed Cincinnati and Louisville from pink to their traditional red, but I haven’t seen these in action yet. And I feel bad for Notre Dame, a school with a rich tradition that you just turned into mint chocolate chip ice cream. Mint green is not in their color set. Yes, Irish, green, I understand, but mint green with zubaz-camo? That’s not Notre Dame. If you still had my alma mater, Pitt, under contract, I fear what you would have come up with. Thankfully we made the switch to Nike.
Obviously these have already gone into production and will be hanging in the respective school's locker rooms shortly, but hopefully the negative backlash will deter you from repeating the same mistakes in 2014.
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